La Dolce Design of B&B Italia
Farina shares: “B&B Italia continues to resonate with customers because of the way it evolves to stay modern, admirably combining innovation, technology, and taste while also staying true to its heritage. The quality of the furniture is unparalleled and that is absolutely a reason we continue to have customers coming back to us. We continue to partner with some of the leading architects and designers to bring these new collections to life so there is always something fresh for the brand to offer.”
In 2021, B&B Italia remains a source of effective, imaginative innovation. Recent events, like the Coronavirus, have influenced the design (and associated) industries, challenging brands as forward-thinking as B&B Italia to consider and rethink function and multi-function.“It’s clear that the pandemic has forced us to spend a lot more time in our homes than before,” explains Lissoni. “The upside of this is that for many the home has once more become a key priority, and this has influenced new consumer trends. There is certainly much more attention focused on those outside spaces that are part of the domestic environment, such as terraces and gardens. Spaces have become even more multifunctional and hybrid.”
B&B Italia continues to be a brand that is revolutionizing the business—as it did when it first debuted in the 1960s. Currently, the brand is concentrating on sustainability. But what does that mean for a brand as historic as this one? Remember: Being artistic and creative while being inventive and progressive exists at the heart of B&B Italia.