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Photo courtesy of @bagnivolpinoemi via IG

The Euro Sham Is What Your Bed Needs Now

Your sleeping quarters, complete. At least in terms of bedding.
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Specifically, the Euro Sham, is a square version of the American rectangle pillow sham. Of course, anyone who has traveled to Europe has undoubtedly come across these square pillow cousins. Currently, they are having a resurgence in the U.S. as a way to bolster – no pun intended – your bedding experience. Undoubtedly, people found more ways to enjoy their bed beyond sleeping during the last year. As work-from-home can now also mean work-from-bed if the mood strikes. Additionally, these pillows also doubles as a desk accessory when utilized as a place to prop one’s computer. Fundamentally, however, a Euro sham imparts a dimensional finishing touch to any bed, especially when paired with traditional North American rectangle pillows.

At Magniberg, the philosophy is simple. ‘Dress your bed as you dress yourself.’ The products are designed to be mixed and matched. They encourage people to mix fabrics and colors to create depth, tactility, and personality to the bed, according to personal preference. For example, mixing washed pink jersey pillowcases with a striped blue Oxford cotton duvet cover. As Thornefors puts it, “ the emphasis throughout our range is that each person dresses their bed to give it an individual expression.”

The way they see it, a Euro Sham is an essential complement to the overall bed ensemble. “In our house, the Euro Sham is traveling between the sofa and the bed,” noted Thornefors, adding: “They are comfortable. In bed, you do more than just sleep, rest, read, work, and have sex. The pillow  works for every occasion.”

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